A visual language is not a style. It is a set of decisions made once, so that every later decision becomes easier.
Decide what you will not do
The strongest brand imagery is defined as much by what it leaves out as by what it includes. A short list of things you never do is more useful than a long list of references.
Consistency is not repetition
The goal is recognition without sameness. Light, framing, and colour can stay constant while subject and setting change completely.
Write it down
We finish every direction phase with a single page that anyone on set can read in a minute.
Written by CINTRA Studio
Related Stories
Keep Reading
